1. TRACK YOUR PERFORMANCE--
My favorite website tracker to use is Statcounter. It's free and super easy to be able to track the visitors who view your website. Google Analytics is also another great way to view your performance. Make sure you are taking notice of what brings in more traffic compared to what isn't. Change your tactics if you are not receiving the type of results you are looking for.
2. COLLECT CONTACT INFORMATION--
If you are doing events or out and about talking to people the best way is to either leave a sticky note on top of the brochure so you can jot down their information, or use a survey card that people can fill out. I always hold free raffles that people can do to collect contact information. I might be raffling off like a $20-$25 gift bundle or something. I also mention that I mail out my brochures and ask if they would like to receive an Avon brochure every month. Online marketing I may ask for their e-mail address so that they can receive the notifications Avon sends out. These notifications are ONLY available online so it gives them an incentive to shop online.
3. MAKE SURE YOU ARE ENROLLED IN THE AUTOMATED E-MAIL PROGRAM--
Use both options for both campaign and promotional e-mails so that your customers are continually receiving reminders to shop with you. Avon does send out a lot of e-mails, but when you register online with say Petsmart, they also send out at least 1-2 e-mails a day. Customers always have the option to opt out of the e-mail program. Make sure your webpage is featuring something regarding selling, and/or shopping online. (See my blog post about posting your Avon brochure on your webpage).
4. LABEL YOUR BROCHURES WITH YOUR WEB ADDRESS INFO--
When you distribute an Avon catalog, consider promoting yourself in 3 ways. 1) Offer to have customers shop with you online. Refer them to the WELCOME code which include 20% off a $50 order when they shop with you. PLUS free shipping on $40 orders. 2) Offer to have them buy from you in person if they are local and save on shipping fees, 3) Recruit or ask if they would be interested in earning extra money through the Avon opportunity. Include contact info, your website URL, and maybe include a QR code that can be scanned directing people to your website.
5. KEEP A FRESH LOOK GOING WITH YOUR AVON E-STORE--
You always want to be constantly updating your e-store. It brings traffic and draws attention to customers who already shop online with you. Ensure your website is connected to all your social media accounts as well as your blog posts. This way people can stay up to date with whats going on with you and your business.
6. BLOG....BLOG....BLOG! --
If you aren't sure how to blog or exactly what it is. Pretty much it is like your own online journal, but it helps increase web traffic to you, your business, and of course your website. Your articles can range from anything to recruiting, product information, campaign information, or selling tips. Use your imagination! Think of something that YOU as a new rep or new customer might find appealing and write about it! Try to be consistent with blog posts. Start off with blogging 2-3 times a week. My recent practice is 1 new blog post a day! See how much traffic this gets you, and also how many new team members you acquire!
7. Take advantage of Social Media! --
Use the social media center on youravon.com to promote new posts onto your accounts like Twitter, Pinterest, Facebook, and so forth. Also consider a social media management application like HootSuite or Buffer. These automate postings for you so that you are able to focus more on your business and building your sales and team. See me other Social Media Post for a list of Social Media sites that are great!
8. MAIL AVON CATALOGS TO ECUSTOMERS--
If you are looking into getting your books out without having to drive long distances or spending tons of money at the post office, consider using Campaign Mailer or Consultant Depot. These both provide mailing services to representatives. Make sure you have consistent online sales so that you can mail out books more often to customers.
9. USE RETAILMENOT FOR AVON SHIPPING/COUPON CODES--
Coupon codes are excellent for giving discounts to customers. A few places to get codes customers can use are RetailMeNot for coupon codes and Ebates so that customers can get cash back on their purchase. Blog about a new coupon code! Let customers know whats going on :) Also enroll yourself as a customer on your website so that you receive codes e-mailed to you that you can use to promote on your blog. Share codes on your social media sites as well. Get the information out there as much as possible!
10. PRACTICE SCHEDULING YOUR ONLINE TIME MANAGEMENT
No one wants to spend hours upon hours on the computer all day hoping for results and constantly promoting. As a successful Avon representative you want to be able to do both in person and online sales. SO as such, schedule time throughout each day to focus on a specific online activity you are going to do to promote your business. Set a maximum time you will work on it, and then go off and take a break to come back to it or work on something else. Patience, Persistence, and Passion are the keys to success. So if you have all three of those, and work accordingly each day, you will see the fruits of your labor grow!
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